Florists use MCA financing to support marketing, renovation, and updating efforts. For centuries flowers have been used to communicate – to celebrate, recognize, and even sympathize – as people send flowers and arrangements. As rich in history as this practice is, business owners in the floral industry who seek financing can run into roadblocks – often because their collateral is delicate. If greenhouse technology fails, a florist can quickly lose stock. This makes their business a risk, but is also highlights why the florist can benefit from a Merchant Cash Advance.